JJB PR specializes in public relations, brand development and positioning, product placement and marketing communications in the beauty and lifestyle industries.
Over the past 22+ years, Jennifer has worked with brands spanning the beauty, wellness and lifestyle industries.
Jennifer has executed special projects and secured press for Annick Goutal, Melijoe, Guerlain, Cornelia Spa at the Surrey Hotel, Rita Hazan, SalonTech, Spa Chakra on Fifth (formerly Cornelia Day Resort), Cornelia Spa at the Surrey, Kiss, Circ-Cell Skincare, method productsTM, Givenchy, AHAVA, Agent Provocateur, and Melanie Simon Skincare. Currently, Jennifer oversees public relations for ZIIP Beauty, Melanie Simon Skincare, Oliver Thomas, DevaCurl and Goldenberg Dermatology in NYC.
Before starting JJB PR in 2006, Jennifer served as the Director of Public Relations at Frédéric Fekkai & Co, where she focused on product launches, strategic partnerships, special events and ongoing brand awareness. Jennifer played a key role in garnering media attention for Frédéric Fekkai, the acclaimed hairstylist, along with his eponymous salons and the Fekkai product line. Both her talent and foresight enabled her to help catapult Fekkai from a national company to an internationally recognized brand name in the luxury goods marketplace (sold to Proctor & Gamble).
Prior to Fekkai, Jennifer was an on-site consultant at M.A.C., where she was instrumental in the launch of Viva Glam V, an initiative that raises money to support people living with HIV/AIDS. In addition, she has also worked for high-profile PR agencies Ketchum Public Relations and LaForce & Stevens, which have collectively enabled her to master the fundamentals of public relations, influencer outreach, and the importance of client relationships.
Jennifer prides herself on developing thorough communications strategies and devising creative and extensive media outreach programs. She believes in quality over quantity when it comes to what makes a successful and memorable multi-platform campaign that will affect a client’s bottom line. Jennifer works with each client to determine individual needs and goals.
Jennifer has a keen awareness of the power of the media, celebrities and influencers, and the importance of developing and maintaining valuable relationships with them and her clients -- most which have come about through word of mouth. She continuously secures placements, across all media platforms and serves as a personal brand ambassador for her clients.
This has led to feature stories, profiles, video coverage and trend pieces in many major media outlets, including Allure, O Magazine, Vogue, T Magazine, WSJ., Town & Country, WWD, BofF, BeautyMatter, Women’s Health, InStyle, The New York Times, W, Elle, Harper’s Bazaar, Good Housekeeping, Glamour, Shape, People ,US Weekly, Gotham, The Cut, Forbes.com, zoereport.com, R29, PopSugar, PureWow, MyDomaine, byrdie, thisthatbeauty, beautyblitz, allure.com, motto.com, glamour.com, ABC7 and Fox5 (NYC), “Access Hollywood” and countless others. She also works with and values regional media and influencers for driving local awareness and the bottom line.
Jennifer resides in a suburb of NYC with her husband and three children, who provide her with at least one humbling experience a day.